BUSN 0263 - Consumer Behavior

3 Credit Hours

Consumer Behavior provides students an understanding of how consumer behavior influences buying behavior and marketing decision making. Topics include needs, motivations, perceptions, and attitudes of consumers, as well as consumer decision-making, consumer trend analysis, marketing strategy, and consumer buying behaviors.

Pre-requisites: None. Effective Spring 2005, if you are a Business major, you must have a “C” or better in all business courses to meet the requirements of the business degree program.