BUSN 0260 - Principles of Advertising

3 Credit Hours

An introductory course in advertising, this class provides theory as well as practical experience in various aspects of the advertising industry, including creative work (writing, illustration, and layout), account service, research, and media planning.

Pre-requisites: None Effective Spring 2005, if you are a Business major, you must have a “C” or better in all business courses to meet the requirements of the business degree program.